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NOTE: If you are a MproTV  Priority Member you will have unlimited instant access when you log into your account for only $300. per year

Follow the “REGISTER HERE” links in the Episode Guide below.  Videos which may be viewed at any time.

Urbane Apartments has risen to prominence in our business as a company that goes first where others are only thinking about going; with Eric Brown’s love for smart experimentation leading the way. In the premiere season the shows focus will be Becoming Your Own Branded Media:

Marketing really is different today and what worked well only a short time ago might not be working so well for you now.  How are you handling the transition?  Have you begun to explore the valuable opportunities available in new media, or are you still clinging to yesterday?

Join Multifamily Innovator, Eric Brown, for a look at how your company can begin to fully inhabit the new marketing world and Become Your Own Branded Media!  This 7-episode series will take on such important issues as:  the new directional flow of marketing; today’s budget; taking back responsibility for your marketing; giving customers a branded experience; identifying and sharing meaningful content; transitioning from a Marketing Department to a Media Department; how to be your own writer, editor, publisher, producer, and broadcaster; and more!

Apartment Lab: Become Your Own Branded Media

  • All 7 Pre-Recorded episodes are available to view NOW, individually or as a full series!
  • Time: You can watch each episode one time at your convenience. Note: Email address and log-in is monitored by your IP address.
  • Register: Browse the Episode Guide below and follow the “Register Here” links at the start of each show’s description to pre-register NOW for each episode you plan to view!
  • Level: All
  • Length: 7 episodes, 30 minutes each
  • Subscription: Purchase all 7, 30-minute episodes for only $19.95 If you purchase access for the whole season,  you’ll receive unlimited viewing for all shows watched from your IP address via your email address and password (that’s how we monitor usage) for one full year from the purchase date. Videos can be paused and returned to later, and “fast-forward” and “rewind” controls are also available.  Keep in mind that our videos are hosted online, so if your computer goes into sleep mode, the video will time out. Once your login is established, watching on demand, anytime, is easy … even at 3 am!  Many shows even offer bonus downloads you can access anytime, for example,  workbooks to use during the video and lots of other useful resources!

How to Buy: Click on the button below or on any of the individual links in the Episode Guide to visit our Online Catalog and purchase all or any episodes you wish to view.

If you purchase access for the whole season,  you’ll receive unlimited viewing for all shows watched from your IP address via your email address and password (that’s how we monitor usage) for one full year from the purchase date. Videos can be paused and returned to later, and “fast-forward” and “rewind” controls are also available.  Keep in mind that our videos are hosted online, so if your computer goes into sleep mode, the video will time out. Once your login is established, watching on demand, anytime, is easy … even at 3 am!  Many shows even offer bonus downloads you can access anytime, for example, workbooks to use during the video and lots of other useful resources!

 Episodes

Please note that immediate video-on-demand access is available only during our normal business hours of 9:00 am – 5:00 pm, Monday-Friday, Eastern Standard or Daylight Time as orders must be fulfilled by a member of our staff who will provide you a personalized access link via email.  All orders received outside of normal business hours (including weekends and holiday closures) will be fulfilled as soon as possible on the next business day.

CLICK HERE TO PURCHASE Episode One: It is All About Your Web Site Traffic

With Featured Guest, Justin Dunckel, President of Paragon Management, operating 7,000 units throughout the Midwest

What is Branded Media? Simply put, Branded Media is customized online content designed to drive traffic to your web site for the purpose of renting more apartments. Your Branded Media trek starts with your web site traffic, and is a lead generator. Knowing and understanding your web site analytics is as important as knowing your leasing ratios. Most apartment marketers know how much physical traffic, or guest cards they need to effectively maintain healthily occupancy, but few know or understand the correlation of physical traffic to web site traffic, and even less understand how to drive and increase web site traffic.  We’ll cover: how one apartment operator increased their web site traffic over 300% with Branded Media; why Branded Media, and what makes it different than using the apartment guides and ILS for apartment marketing; and where to start!

CLICK HERE TO PURCHASE Episode Two: Just Say No to Facebook

With Featured Guest Mike McClure, Top Selling Professional One Broker who dominates with Branded Media he has built

Facebook is the lowest leveraged social media platform in your toolbox, yet that is the first place everyone wants to start. The cornerstone of your social media marketing strategy is your blog or on line magazine. While Facebook is a popular place to exchange ideas, photos and the like with friends and family, prospects aren’t searching for apartments there. And don’t fall into the Facebook is a heat retention tool trap, it isn’t. We’ll cover: how Mike has used Content Marketing to dominate his field and crate Branded Media; how much staff does it take to build the following and keep up with enough content to support the business; and where should folks start, (not Facebook, right?), including how much of a Facebook plays in your strategy.

CLICK HERE TO PURCHASE Episode Three: How On Line Magazines Become Lead Generators

All apartment marketers are looking for the lowest cost leasing lead, right? What if you could cut your dependency on outside leads and create your own, ever flowing abundance of leasing leads. Join us as Eric goes through how effective journalism in a well crafted on line lifestyle magazine. We’ll cover: the main reason for an on line magazine: to rent more apartments; the timing needed to create enough content for your Branded Media to have an impact; and when you can do this alone or if you need help!

CLICK HERE TO PURCHASE Episode Four:  The Side Benefit of Branded Media

With Featured Guest, Shannon Paul, Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red Wings

We didn’t create our Branded Media originally for any Social Media effect, we did it for SEO  (Search Engine Optimization) of our apartment web site. However, a side benefit of that has been the rich social media connections. We’ll cover: how big corporations use Social Media; how to convince your boss—or your entire organization—that social media is right for your apartment community; and what the single property manager can do until there company is on board with social media.

CLICK HERE TO PURCHASE Episode Five: How to Sustain Constant and Consistent Content

Perhaps the biggest challenge in effecting Branded Media is consistency. A key ingredient is relative, consistent content. We’ll cover: repurposing content you already have; Guest Bloggers; Contract Bloggers; Media Service, and more!

CLICK HERE TO PURCHASE Episode Six: Social Media Outreach

You can write the best article in the world, but if no one reads it, or worst can find it your overall marketing strategy will suffer. There is a multitude of ways to distribute your message and get folks reading your content.  We’ll cover: ways to amplify your message; why auto posting doesn’t work; and why it takes a community.

CLICK HERE TO PURCHASE Episode Seven: When Your Digital Footprint Becomes an Asset

At some point the volume of content you have created starts to outpace the amount of leads required to keep your apartments fully leased. We’ll cover: VIP Programs; Partnership Marketing; and selling ad space.

Eric Brown

When Eric Brown created The Urbane Way, a cutting edge social media marketing laboratory, he considered himself a business owner first and a marketing expert second.

Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments nine years ago, after serving as senior vice president at Village Green Companies, a major Midwest apartment developer. He established a proven track record of effectively repositioning rental properties in a way that added value for investors while enhancing the resident experience.

With his apartment company, he dared to abandon traditional marketing efforts and instead established a strong online presence. He created sites for Urbane Apartments on Myspace, Facebook, Twitter, YouTube and Flickr. Brown established the Urbane Lobby, a social network where residents could share photographs and videos and socialize. UrbaneLife online magazine took that idea one step further, targeting a specific demographic by providing fresh online content daily.

Brown’s social media marketing strategy and fearless approach to business has garnered national media attention and feature stories in Entrepreneur, Business Week, Builder, BizNet and Multifamily Executive. He was named as a Voice of Innovation in Social Media last year in Business Week magazine, has been profiled locally, and travels across the U.S. to share his story. Brown’s efforts have formed the basis of his next business venture, The Urbane Way.

Urbane has established a significant digital footprint with the following marketing and outreach mediums unmatched by any apartment marketing firms.

  • Twitter Following in excess of 27,000 followers
  • Facebook presence in excess of 5,000 fans and followers
  • On line magazine, directed at hyper local news, events and goings on in and around Detroit with a monthly readership in excess of 20,000 page views per mo
  • A web site that ranks number one, page one organically for a local Google search with rental and leasing keywords and threads,
  • In summary, Urbane Rocks the Web, and we have a digital arsenal to back that up.

Multifamily TV